One Minute Brief - A Visit from Dr. Nicholas
This week, following a great recommendation of a friend in the creative space, I looked into the One Minute Briefs by the Bank of Creativity. The idea behind the initiative is to promote brands and causes via social media by challenging their creative community to respond to daily advertising briefs with instinctive ideas and reward the best entries. The creatives are encouraged to submit as many entries as they like whether scribbles, notes sketches or mock ups but it is all about having the quickest idea. I had to make an 'X' (Twitter) account to tackle today's One Minute Brief which was to create a poster, poem, pun, etc. "to promote that there's no time like the present and encourage people to check their balls this Christmas" in aid of the Robin Cancer Trust and Testicular Cancer. They asked for it to be fun but to respect the seriousness of the message behind it. Testicular Cancer is 96% curable if caught early but signs & symptoms are often ignored...
